By Jeff Damulira
Reciprocity of doing favours works effectively on mutual level. Because, if a generous person does a favour, without some kind of reward or reciprocated favour- this lead to a sinking level of dissatisfaction. Therefore, there has to be a mutual effort to satisfy the other person- otherwise, the basic principle of longevity of influence won't work.Because, being generous with a taker doesn't lead to satisfaction; it leads to dissatisfaction. Therefore, generosity and satisfaction, comes mainly from dealing with another generous person.