By Jeff Damulira Dr Robert Cialdini has been the best specialist in the realm of persuasion and influence, ever since he published influence in 1984. Neverthless, I have stumbled upon his recent publication on persuasion such as Pre-Suasion: A Revolutionary Way to Influence and Persuade. Here is some free excerpt from his book: PRE-SUASION: An Introduction As a kind of secret agent, I once infiltrated the training programs of a broad range of professions dedicated to getting us to say yes. For almost three years, I recorded the lessons taught to aspiring automobile salespeople, direct marketers, TV advertisers, frontline managers, charity fund-raisers, public relations specialists, and corporate recruiters. My intent was to find out which practices worked time after time. So I answered the organizations’ ads for trainees or otherwise arranged to be present in their classrooms, notebook in hand, ready to absorb the wisdom born of long-standing experience in the business of persuasion. In these programs, advanced trainees were often allowed to accompany and observe an old pro who was conducting business. I always jumped at those opportunities because I wanted to see if I could register not just what practitioners in general did to succeed but also what the best of them did. One such practice quickly surfaced that shook my assumptions. I’d expected that the aces of their professions would spend more time than the inferior performers developing the specifics of their requests for change: the clarity, logic, and desirable features of them. That’s not what I found. PRE-SUASION The highest achievers spent more time crafting what they did and said before making a request. They set about their mission as skilled gardeners who know that even the finest seeds will not take root in stony soil or bear fullest fruit in poorly prepared ground. They spent much of their time toiling in the fields of influence thinking about and engaging in cultivation—in ensuring that the situations they were facing had been pretreated and readied for growth. Of course, the best performers also considered and cared about what, specifically, they would be offering in those situations. But much more than their less effective colleagues, they didn’t rely on the legitimate merits of an offer to get it accepted; they recognized that the psychological frame in which an appeal is first placed can carry equal or even greater weight. Besides, they were frequently in no position to tinker with the merits of what they had to offer; someone else in the organization had created the product, program, or plan they were recommending, often in fixed form. Their responsibility was to present it most productively. To accomplish that, they did something that gave them a singular kind of persuasive traction: before introducing their message, they arranged to make their audience sympathetic to it. There’s a critical insight in all this for those of us who want to learn to be more influential. The best persuaders become the best through pre-suasion—the process of arranging for recipients to be receptive to a message before they encounter it. To persuade optimally, then, it’s necessary to pre-suade optimally. But how? In part, the answer involves an essential but poorly appreciated tenet of all communication: what we present first changes the way people experience what we present to them next. Consider how a small procedural difference has improved the bottom line of the consulting business of a Toronto-based colleague of mine. For years, when bidding on a big project, it wasn’t unusual to get price resistance from the client By Jeff Damulira
Rhonda Byrne made some insightful perspective on removing the negative feeling about money and think about the power of sharing money and the powerful effect from giving. For example, here is some useful testimonial from Rhonda Byrne from her book: Think my situation with money was about as bad as anybody's can get. I wanted money to finish the film, I knew the law of attraction, and I knew I had to feel good about money to bring it to me. But it wasn't easy because every single day I was confronted by the mounting debt, with people calling for money, and had no idea how I would be able to pay my staff's wages. So I took drastic action.I walked to an ATM and drew out several hundred dollars from my credit card account. I needed that money so badly to pay bills and buy food, but I took the money in my hand, walked down a busy street, and I gave the money away to people on the street.I put a $50 bill in my hand, and as I walked, I looked at each person's face as they walked toward me, trying to decide who to give the money to. I wanted to give money to every single person, but I only had a certain amount. I let my heart choose and I gave the money away to all kinds of people. It was the first time in my life I had felt love for money. But it wasn't the money itself that caused me to feel love, it was giving the money to people that made me feel love for money. It was a Friday, and afterward I had tears of joy all weekend about how good it felt to give money.On Monday afternoon something astounding happened: my bank account received $25,000 through the most incredible sequence of events. That$25,000 literally fell out of the sky into my life and into my account. I had bought some shares in a friend's company years earlier, and I had forgotten about them because they had never increased in value. But that Monday morning I received a phone call asking me if I would sell my shares as they had skyrocketed in value, and by Monday afternoon the money for the shares was in my account.I didn't set out to give money away to bring more money to me. I gave it away so I would feel love about money. I wanted to change a lifetime of feeling bad about money. If I had given away that money in order to get money, it would never have worked, because it would have meant I was motivated by feeling a lack of money, which is negative, instead of being motivated by love. But if you give money away, and if you feel love when you give it, most surely it will return to you. One man wrote a check and donated $100 to a charity he felt was really worthwhile. Within ten hours of writing the check, he closed the largest sale he had ever had in his company. Analysis by Jeff Damulira He really made some good points on restoring positive karma from negative karma. I love the perspective of Dharma such as giving more, helping others more often and raising the vibration. Which is completely true; that good and positive experiences can manifest into your life; by giving more often. For example, the more I started giving; the more positive things started to manifest. By Jeff Damulira
Reciprocity of doing favours works effectively on mutual level. Because, if a generous person does a favour, without some kind of reward or reciprocated favour- this lead to a sinking level of dissatisfaction. Therefore, there has to be a mutual effort to satisfy the other person- otherwise, the basic principle of longevity of influence won't work.Because, being generous with a taker doesn't lead to satisfaction; it leads to dissatisfaction. Therefore, generosity and satisfaction, comes mainly from dealing with another generous person. By Jeff Damulira I truly believe that the next general election will be won by a leader that has relentlessly focused and campaigned for the interest and needs of people from different socioeconomic status and different cultures. But, if we observe closely on the entire population and split into different ages, experiences and education. We can analyse the difference in statistics on correlation between which political leader has won the hearts and minds of majority of the population. Despite, right wing members in conservative party becoming less passionate, in comparison to left wing members of labour party- because, from a psychological point of view, the less enemies you have, the more complacent you become. As, you can see Jeremy Corbyn having a vast legion of enemies from media to right wing members from the opposition and his own party. But, it seems to have an paradox effect, since he has consistently campaigned for fighting against social and economic inequality, injustice and campaigning for a fairer society for the wide population. Since, I have watched television more often, I have come to conclusion, that a lot more people are having certain problem; that needs to be resolved and it seems like Jeremy Corbyn promised to deliver his solution to fix those problems. Nevertheless, a leader that can fix more and more problems, will have a higher leverage in comparison to the opposition. |
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