By Jeff Damulira
Psychology of reciprocity in sales is different perspective, which I should of implemented years ago; during my sales experiences at a sales and marketing company. Because, there must of been some kind of obstacles from closing more sales and possibly came from not being creative with strategic generous acts to increase the sales. Nevertheless, salesforce.com has a brilliant blog post written on this topic and the link is listed below:
By understanding this unconscious social convention, you can begin to use it to your advantage in the world of business. You’ve likely seen organisations giving away free gifts and free samples, and this is a prime example of reciprocity. A gift may only be a cheap branded pen, but never underestimate its power as a sales tool.
A lead or customer may not buy directly after receiving a free gift, but when they do become sales-ready, the likelihood is that they’ll remember their obligation to the company who gave them something, and be more open to the possibility of buying from them.- Oct 10, 2013 By Maria Bain in Featured, Sales, Small Business