By Jeff Damulira Law of reciprocity is equally effective in digital platform and in person. Because, when we continue to help others in business, depending on your niche, they will feel sense of being indebted to you. Therefore, it becomes an easier process to influence others on the digital platform. For example, a blogger named Yaro Starak has written a post on utilising reciprocity to drive traffic and sales. However, he stated in his post on these examples stated below:
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