By Jeff Damulira
As Robert Cialdini stated that you must not take without giving return. This includes even in social realm of interactions with others such as colleagues or associates. Because, when we feel obliged to do a favour, we would expect some kind of reward or gift. And, if there is no reward in return of the favour, it would be considered as an disequilibrium in the principle of law of reciprocity. Therefore, the person who didn't give anything in return; can be considered as a taker instead of a genuine person— who is willing to return the favour. Furthermore, from personal experiences of living in London, it was inevitably that communication and interactions with takers was an obvious negative outcome of loss of communication. Whereas, the handful of people who were willing to engage in the simple principle of influence such as Law of reciprocity — were able to consolidate a stronger connection.